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Latest Fast Guides added
The danger of prejudging customers: the millionaire in muddy overalls
Phil Dourado writes: Whenever you see a customer walking towards you, you are ‘segmenting’ – categorising them in your head based on their appearance ...
Author::Phil Dourado
Added: 30 Dec 2007Customer innovation: a short case study
One of the richest sources of innovation is people at the sharp end of your organization – where your organization meets its market, touches its customers ...
Author::Phil Dourado
Added: 30 Dec 2007MOTIVATION VERSUS MORALE
We focus too much on motivating the frontline, and not enough on improving morale among customer-facing employees ...
Author::Jeanne Bliss
Added: 5 Dec 2007
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